Thank humility, recognise its place in your world, then invite in and embrace your inner Sia Unstoppable and do the following:
- Write an article and submit it to industry magazines. Look on the inside cover, near the contents page, of a list of editorial staff, there will be an email address there
- Contact the industry magazines and ask them for a forward features list – it will give you an idea of what content they are planning for the year and maybe you can put yourself/client forwards as a spokesperson
- Write a book – it does not have to be super long, but it does need to have useful content for your audience. Get it self-published. This can then effectively become your business card. It gives you credibility.
- Write a bio and send it to radio stations or key tv programmes offering yourself/your client up as a spokesperson on a specific subject. Be aware. You need to really be clear on your stuff as the media world works quickly and if a story blows up on Monday at 7am, you are likely to be called by the producer at 7.15am to dial in with an opinion at 7.30am.
- Check what industry awards you can put them forward for.
Right … Get your 100 word bio ready – you are going to rock this ! Xx
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